Search lead sources
Search channels for buyers already looking.
Search works when the page, offer, and next step meet people while they are comparing options and moving toward contact.
Search options
Choose the search source by the buyer moment.
Use paid search when buyers are ready to act now. Use organic search when the right page can help someone compare, trust, and choose before contact.
Search
Bring in
- comparison-stage buyers
- ready-to-act searches
- clear inquiry paths
- trackable search demand
Filter out
- research with no next step
- unsupported locations
- wrong-fit searches
- traffic that never reaches follow-up
Best when
Connect search intent to the handoff.
Paid and organic search should both make the next step feel obvious and give your team enough context to qualify the inquiry.
- search intent
- page fit
- offer clarity
- routing
- follow-up context