Social lead sources
Social channels for demand that needs context.
Social works when attention turns into a clear reason to respond and your team can see why the person reached out.
Social options
Choose the social source by the kind of response you need.
Use the broader platform when placements need coordination. Use a product-specific source when Facebook, Instagram, TikTok, Reddit, or LinkedIn has a distinct job.
Meta Ads Coordinate Facebook, Instagram, Messenger, audiences, retargeting, and platform learning around one offer. → Facebook Ads Use Facebook when local proof, retargeting, and follow-up context matter most. → Instagram Ads Use Instagram when visual proof, Reels, or finished-work examples help people respond. → TikTok Ads Use TikTok when short-form attention can make the offer feel timely and worth acting on. → Reddit Ads Use Reddit when niche conversations already reveal the problem, doubt, or buying context. → LinkedIn Ads Use LinkedIn when role, company, account, or pipeline fit defines the buyer. →
Social
Bring in
- offer-aware inquiries
- retargeted prospects
- audience-fit responses
- social demand with context
Filter out
- empty engagement
- unsupported buyers
- responses with no reason
- activity that never becomes inquiry
Best when
Make social response useful after the click.
Social channels should connect audience, proof, offer, page, and follow-up so attention has a path into qualified inquiry.
- audience fit
- creative proof
- offer context
- retargeting path
- follow-up signal