TV and video lead sources

TV and video channels that lead somewhere.

Video reach is only useful when the message, audience, and next step turn awareness into a response your team can act on.

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Video options

Choose the video source by reach and response.

Use YouTube TV when video reach should connect to search, landing pages, and buying intent. Use Roku when household streaming reach needs a clear response path.

YouTube TV Ads Use YouTube TV when video reach can connect to search behavior, landing pages, and real buying moments. Roku Ads Use Roku when streaming household reach needs to become a clear inquiry or next step.

TV & Video

Bring in

audience-aware responses
video-driven inquiries
clear next steps
trackable reach

Filter out

awareness with no handoff
unsupported audiences
message without action
reach that cannot be followed up

Best when

Give video reach a response path.

TV and video sources should connect who saw the message, why it matters, and what the next step should be.

audience fit
message clarity
landing context
routing
follow-up signal

Tell us what TV and video should bring in.

Start with the audience, message, or response path video needs to create.

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